September 3, 2020, Cedar City, Utah - - Southern Utah University (SUU) today announced a multi-year partnership making PepsiCo the exclusive beverage provider for all campus vending, dining, residential and athletic facilities. The PepsiCo portfolio of iconic brands includes Pepsi, Mountain Dew, Gatorade, Muscle Milk, Bubly, Starbucks, Lipton, Tropicana, Aquafina, and Naked Juice, among others.
Conversion to PepsiCo beverage products, equipment, and signage is underway across SUU facilities including athletics for the 2020-21 academic year. The partnership includes the leading sports fuel brand Gatorade helping Thunderbird student-athletes perform at their best with a key presence at all athletic events and facilities.
PepsiCo will also launch local marketing and retail promotional opportunities both on and off-campus including SUU's Paint the Town Red and Red Riot student event each year. In addition, PepsiCo will provide broad-based marketing funds to benefit SUU student-focused initiatives while also supporting the annual Utah Summer Games held on the Cedar City campus.
"PepsiCo has been a longtime supporter of SUU and its students, and we are delighted with their generous new commitment to the University, our students, and athletes through a strong financial sponsorship, student scholarships, co-branding, and other benefits," said Marvin Dodge, SUU's Chief Financial Officer and Vice President for Finance and Administrative Services. "The local PepsiCo team has provided exceptional service over the years and we look forward to an enhanced relationship as we move forward under this new agreement."
"We've been working with Southern Utah University for more than a decade, and we're looking forward to being the exclusive beverage provider across the entire campus for the next 10-years", said James Totland, vice president, Foodservice, PepsiCo Beverages North America – West Division. "We are very appreciative of SUU's leadership in fostering a true partnership spirit and we look forward to supporting the students, athletes, staff, and administration, in a positive and sustainable manner."
Van Wagner, the multi-media rights and sponsorship partner for SUU, facilitated the development and execution of the partnership with PepsiCo.
About Southern Utah University
Southern Utah University is a caring campus community where students come to explore their interests and prepare for meaningful careers and life experiences. With more than 145 undergraduate programs and 18 graduate and certificate programs across six academic colleges, SUU proudly offers world-class, project-based learning opportunities where students gain professional experience before entering the job market.
Located in the world's best backyard, SUU is the University of the Parks thanks to its close proximity to several outdoor recreational areas and its educational partnerships with the National Park Service. SUU's safe, residential campus allows students - more than 10,000 - to create lifelong friendships along with once-in-a-lifetime outdoor adventures in conjunction with innovative academic endeavors.
Southern Utah University intercollegiate athletic teams are members of the Big Sky Conference.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
About Van Wagner
Van Wagner is a wholly owned subsidiary of Van Wagner Group LLC that creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and the highest levels of international soccer, sponsorships sales, premium ticketing, college multi-media rights, and in-venue content production at the world's biggest sporting events. www.vanwagner.com.
