CEDAR CITY, Utah—Southern Utah Athletics is excited to announce a groundbreaking partnership with Influxer, a leader in the NIL (Name, Image, and Likeness) space. The partnership will allow Thunderbird student-athletes to monetize their personal brand through high-quality, customized merchandise.
Senior Associate Athletics Director for Revenue Generation Shon Spevak Said
"Influxer has a proven track record in the NIL arena, and this collaboration is a significant step towards enhancing the overall student-athlete experience at Southern Utah University. Through this partnership, our student-athletes will have the tools to build their personal brands and maximize their opportunities in the NIL space while providing fans with one-of-a-kind co-branded merchandise and apparel."
Influxer, an officially licensed vendor, will create co-branded apparel featuring personalized player names and numbers. This partnership will not only provide fans with a unique way to support their favorite athletes but will also empower SUU student-athletes by offering education and training on marketing, entrepreneurship, and personal branding.
Each of SUU's student-athletes will have the opportunity to create a webpage showcasing their personalized gear, which will be available for purchase. This initiative allows fans to support their favorite athletes directly while providing the student-athletes with valuable experience in branding and business.
Vice President of Influxer Keith Miller Said
"The NIL landscape is constantly evolving, and working with Shon Spevak has been an amazing opportunity to see the vision they have for Southern Utah University, providing great options through Influxer for their student-athletes. They see this as not simply a transactional opportunity but as an opportunity to develop long-term skills for life."
In addition to managing the online store, the Influxer team will handle all aspects of fulfillment and customer service. The collaboration will also extend to creative elements and marketing efforts, ensuring a seamless and professional experience for student-athletes and fans.
Influxer has already partnered with over 300 universities, including prominent programs such as Oklahoma, LSU, and SMU, and is excited to add Southern Utah University to its growing list of partnerships.
Thunderbird fans can visit https://influxermerch.com/colleges/southern-utah-university/sports to explore and purchase the exclusive co-branded apparel.
This partnership marks the latest effort by SUU to support its student-athletes in the evolving NIL landscape, ensuring that they are well-equipped to succeed both on and off the field.
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